Chief Creative Officer

Launched Digital Solutions

Branding

Graphic Design

UI/UX

Website Implementation

Advertising

Research

About the Company

Launched Digital Solutions is a digital marketing startup that uses an iterative data based marketing strategy to help small to medium sized businesses grow not only while feeling supported, but also at an affordable rate.

The Beginning

When we first started, we were trying to figure out what our competitive edge was. Based on the emergence of social media and the amount of users that it reaches daily, we thought we would become an agency that specializes in social media advertising.

See what social media can do for you.png

We then began to test our theory

Chill Sacramento is a self-betterment non-profit that allowed us to run their social media page and test the analytics

We researched to best target our audience with our posts and then analyzed different posts on facebook to create the optimal posting schedule for Chill Sacramento. We then found that there was an overall increase in engagements which meant that Chill Sacramento was now getting more people to attend their events and that our theory was working.

58.2% increase in website traffic

Competative Analysis

In order to start solidifying a successful brand, we took a look at what some other digital marketing agencies were doing.

Ruckus was one of the main companies we looked at. The main takeaways was that their brand was sharp and clean. They had one main vibrant color which seemed like it could be helpful for sparking interest.

Research Launced

The first
iteration
of the website

We were quite ambitious at first and wanted to target whoever we could get (although know we know that we should have been way more specific) and continued on with our agenda of using social media to boost engagement.

Screenshot of the first website
We wanted to highlight what we had done for Chill Sacramento since that had been successful for them.

See what social media can do for you

Let's Talk

Boost engagement

Grow your company

However, once we started talking to more clients we found they had other interests

"What makes you special is how your team is genuine. You are open and honest with us"

"You guys do real research. A lot of companies are scams, but I feel like I can trust you"

So... we pivoted and were able to solidify our branding.

The Second Iteration

With our new information, we decided to change our slogan to "Your Digital Marketing Team" to support our clients' wants of someone that they can feel they can trust and will work with them.

Wireframe

Along with our new slogan, we wanted to create a new subtext that both matched up with our our process to as well as the three main needs we heard from our customers. This became "Real people. Real data. Real results."

Our steps:

1. Talk to the client and hear their needs
2. Research what we can do to best support them, as well as what their competitors were doing
3.Implement our researched strategy and achieve the desired goal

The
Final Result

Overall, the company had gained 4
times the amount of clients we had since the launch as well as satisfied customers.

4x client
growth

Lanched UI/UX

Website Implementation Launched

Brand
Colors

#30E02A

#323232

#FAFAFA

The purpose of the colors is to help create a clean brand that represents modern technology in the marketing industry. The charcoal black illustrates that element of the mission, while the electric green represents the idea of how we are helping you grow, earn money by hitting the go button on us.

Behind the logo

The charcoal surrounding is intended to create the feeling that the logo is a button. A simple color surround is also to help have a feeling of grounding to reassure our clients. The electric green in the center is the push part of the button to tell our clients "go."

Chief Creative Officer

Launched Digital Solutions

Branding

Graphic Design

UI/UX

Website Implementation

Advertising

Research

About the Company

Launched Digital Solutions is a digital marketing startup that uses an iterative data based marketing strategy to help small to medium sized businesses grow not only while feeling supported, but also at an affordable rate.

The Beginning

When we first started, we were trying to figure out what our competitive edge was. Based on the emergence of social media and the amount of users that it reaches daily, we thought we would become an agency that specializes in social media advertising.

We then began to test our theory

Chill Sacramento is a self-betterment non-profit that allowed us to run their social media page and test the analytics

58.2% increase in website traffic

Competative Analysis

In order to start solidifying a successful brand, we took a look at what some other digital marketing agencies were doing.

Ruckus was one of the main companies we looked at. The main takeaways was that their brand was sharp and clean. They had one main vibrant color which seemed like it could be helpful for sparking interest.

The first iteration of the website

We were quite ambitious at first and wanted to target whoever we could get (although know we know that we should have been way more specific) and continued on with our agenda of using social media to boost engagement.

Screenshot of the first website We wanted to highlight what we had done for Chill Sacramento since that had been successful for them.

See what social media can do for you

Boost engagement

Grow your company

However, once we started talking to more clients we found they had other interests

"What makes you special is how your team is genuine. You are open and honest with us" "You guys do real research. A lot of companies are scams, but I feel like I can trust you"

So... we pivoted and were able to solidify our branding.

The Second Iteration

With our new information, we decided to change our slogan to "Your Digital Marketing Team" to support our clients' wants of someone that they can feel they can trust and will work with them.

Wireframe

Along with our new slogan, we wanted to create a new subtext that both matched up with our our process to as well as the three main needs we heard from our customers. This became "Real people. Real data. Real results."

Our steps: 1. Talk to the client and hear their needs 2. Research what we can do to best support them, as well as what their competitors were doing 3.Implement our researched strategy and achieve the desired goal

The Final Result

Overall, the company had gained 4 times the amount of clients we had since the launch as well as satisfied customers.

4x client growth

Brand Colors

#30E02A

#323232

#FAFAFA

Behind the logo

The charcoal surrounding is intended to create the feeling that the logo is a button. A simple color surround is also to help have a feeling of grounding to reassure our clients. The electric green in the center is the push part of the button to tell our clients "go."

Client Work

Chill Sacramento

Meditation and inner mastery non-profit

Targeted Advertising

Graphic Design

Social Media

Rita Anderson

Mortgage Loan Officer

Targeted Advertising

Graphic Design

AB Testing

Website Implementation

Branding

Khemia

Women-owned social equity manufacturing Company

Graphic Design

Social Media

Targeted Advertising

The first
iteration
of the website

Screenshot of the first website
We wanted to highlight what we had done for Chill Sacramento since that had been successful for them.

"What makes you special is how your team is genuine. You are open and honest with us"

"You guys do real research. A lot of companies are scams, but I feel like I can trust you"

Our steps:

1. Talk to the client and hear their needs
2. Research what we can do to best support them, as well as what their competitors were doing
3.Implement our researched strategy and achieve the desired goal

The
Final Result

Overall, the company had gained 4
times the amount of clients we had since the launch as well as satisfied customers.

4x client
growth

Brand
Colors

Client
Work